Instant Credibility is a Fallacy

Make yourself famous in 30 days! Become a rock star in your field! Write a book and gain Instant Credibility!   Perception is reality… until you have to deliver the goods. I was talking with a client about a mutual acquaintance. They are both speakers with the same marketing company in the same field. I…

Is Your Business Too Small to Brand?

I consult with a lot of small business owners—mostly solopreneurs who are coaches and speakers—and I hear the same thing: “I’m just a little business. I don’t need a brand.” I used to think the same thing. I run what’s called a “boutique business” with a select clientele and most of my business comes from…

Competition

Yes, You Have Competition

A few years back a woman scheduled a consulting session with me. She said she was a website developer. I asked her about her competition. “I don’t have any competition.” Wow! I had found the only website developer in the world. Amazing. In truth, I was just a wee bit taken aback. There had been…

The Writer’s Voice

The writer’s voice in fiction is often expressed through the main character or narrator. In more complex novels, the perspective may change from character to character or to a narrator but there is one main entity that is the voice of the author. (The rest are just the voices in our heads…) The overall tone…

Fame, Fortune, and Green M&Ms

Fame Many people dream of becoming an author, writing best-selling books (usually novels), chatting about their book with Oprah, and generally living a life of elegant leisure, dining with friends in Paris or fly fishing like Papa Hemingway. When we picture the life of an author, those kinds of images pop into our heads. (What?…

Write a book in 3 days

Write Your Book in 3 Days

Did you know Voltaire wrote Candide in three days?   IN FRENCH?? Now that’s talent. (And for the record, it’s also not true. But a great story, yeah?) You can write a book in three days. It probably won’t be the Great American Novel. It probably won’t be your Signature Book. (I sincerely hope you won’t…