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Daily Archives: July 14, 2018

Work Your Marketing Plan Backwards from Your Goal

MarketingBy Barbara GrasseyJuly 14, 2018Leave a comment

When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…

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