This week I realized (again—can you re-realize?) that I can see the Atlantic Ocean from my balcony. Sitting down, at that. No need to climb the railing and squint. Most days, the sky and water match shades and the ocean just looks like a continuation of the sky—it all blends. But the other day, like…
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Once you have your lead magnet completed, it’s time to put it to work. Here are three ways to use lead magnets in marketing your business: 1. Put Your Lead Magnet Opt-In on Your Website The very first thing you should do is put your lead magnet on the home page of your website, above…
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I moved to The Algarve area because it is the warmest part of Portugal. After 30 years in Florida, I was not ready to brave any winter that was characterized as, well, winter. The code word is “mild,” but mild is relative. It was a colder winter this past year, with night temperatures going down…
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The right lead magnet can have prospects lining up for you. A lead magnet is used to entice someone to give you their name and their contact information in exchange for information they feel is valuable to them. I’m sure you’ve been on tons of sites where they say, “Hey, just enter your name and…
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The Algarve has moved from winter to summer with barely a nod to spring. By 9 am, the temperature is reading 63 degrees, but in the sun, it feels closer to 73. This afternoon the temperatures will hit 80 degrees, hotter in the sun. My apartment will stay cool which is a godsend in the…
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Marketing your book(s) and really, marketing yourself as an author, is a cumulative process. As you put out more books and grow your audience (and hopefully, your mailing list), your book sales will naturally increase. If you write more than one book, every time you release a new book, you have a “built-in” audience for it.…
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I’ve been taking Portuguese language courses at the local high school and it’s been fun, if frustrating. The school year is comprised of three terms and, not gonna lie, the end of term parties are my favorite part. The first one was in December; basically, it’s the Christmas break. The teacher explained we would have…
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This is the second in the series, Should YOU Self Publish Your Book? If you missed the first part, you can find it here. You don’t have to be a computer genius, but some technical skills are needed to self publish your book. Those skills include editing, interior formatting, cover design, uploading your files (actually…
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A stateside representative is essential when you first move abroad. You’ve left the US and are happily ensconced in your new country, but most expats still need a point of contact—a stateside rep—to handle stateside paperwork and any emergencies that may come up. Think about having a personal representative—a friend, relative, or paid party—in place…
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Self publishing is easier than ever… but should you self publish? Note: This post contains affiliate links. If you click a link and purchase anything, I earn a small commission at no extra charge to you. Self publishing has been around for centuries in the form of vanity presses and private printings, but its current…
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