There’s a reason why you shouldn’t hit PUBLISH in the middle of moving. Last month, my landlords decided to put the condo on the market and I jumped at the chance to get out of my lease a couple of months early. I had been there for ten years; I loved the place, but I…
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Wait! I thought my book was a lead magnet! Well, it is. But there’s a reason why Amazon has their “Look Inside” feature. (If you have a book on Amazon and you haven’t activated that feature, go do it now. We’ll wait…) People like to try before they buy. A lead magnet gives them a…
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The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…
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(Part 1) Back in the early days of Amazon’s Kindle Direct Publishing (KDP), people would write a book, upload it to KDP, and then drive traffic to the book… or just hope that people would find it. And, sometimes, they did. Those days are long gone. Globally, Amazon’s Kindle has published over 2 million books,…
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This is Part 2 of the Launch Strategies chapter from my upcoming book, Don’t Sell Your Book! If you missed Part 1, you can find it here: Part1 Free with Shipping and Handling Launch The second launch method we’re going to talk about is free with shipping and handling. For this strategy, you’re going to…
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Note: Launch Strategies is part of my forthcoming book, Don’t Sell Your Book! If you haven’t been following along, you can start here. Why would we talk about launch strategies in a book that preaches don’t sell your book? A launch is your book’s debut and it’s wise to take full advantage of this marketing…
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There are certain lessons in life that I seem to need to learn again and again. Last weekend was one of those repeat lessons. (Sigh.) As you may know, my friend Arla and I run an online paid accountability group. An opportunity came up to participate in a giveaway program that would be seen by…
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If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…
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Revenue generating activities (RGAs) should be the first thing on every entrepreneur’s to-do list—every day. I know this. You know this. Articles shout this from the rooftops. Please note: This article contains affiliate links, and that means that I may earn a commission if you buy something. There’s no extra cost to you. Thank you!…
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Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…
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