The prospect of sitting down to write a book when you’re not a writer can freeze you in your tracks. It doesn’t matter if you’re writing a shorter length eBook as a lead magnet or the signature book that outlines your hard-learned business philosophy, the idea of coming up with all those words and then…
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Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…
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Pulling a price out of your butt doesn’t work. You’d think that would be obvious, right? Yet every day I see people (usually in Facebook groups, because who actually sees people face to face anymore?) who are charging an arbitrary price for their product or service that has little or nothing to do with the…
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The best marketing methods for small business are any strategies that you can afford and are capable of following through on consistently. There’s no use starting a marketing campaign and then running out of money to keep it going before it has the time to succeed. But I bet you’re looking for something more concrete…
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Moving abroad requires some forethought and planning. But there are always things you don’t know…until you get there. In January, I made the move from Florida to Portugal. While I had set up my life to be able to work from anywhere, I was not as well prepared for actually living in Portugal as I…
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What should you write about? Start by asking why people go to your website or any website. People are searching the web looking for either answers or entertainment. And if, after reading that, you spontaneously said to yourself, “AHA! I shall create short videos giving people information they need sung by kittens or baby goats…
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Your chances of becoming a successful writer are about the same as your chances of becoming a successful anything, maybe better because the success of one writer does not preclude the success of another. There can only be one Super Bowl champion team a year. Tally up the players, coaching staff, trainers, and everyone else…
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PS: You’re using too much hair gel When I left LinkedIn and clicked that button to permanently delete my account, I felt a sense of relief. And pure glee. I don’t know how long I was annoyed by LinkedIn before my displeasure even started registering. I’d log in, look at a newsfeed that included self…
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The best way to market a new small business is to get your ducks in a row before you start shooting. But don’t shoot at this one — he is waaaay too cute! Once you have defined and can clearly state what it is that you are offering, you need to identify exactly who your…
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Moving abroad is a big leap, physically and metaphorically. I have had “Live in Europe for at least one year” on my bucket list for decades. It was always a “someday” dream, along with learning how to ride a motorcycle and getting a sailboat. (I’ve already jumped out of an airplane, thank you. Twice.) This…
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