Seriously? How do you NOT find something to write about? Someone posted this question in a nonfiction writers’ group and I can’t even. I mean, yeah, I can see maybe asking that in a fiction group—they may be wondering what genres are hot right now or what a good place is to start as a…
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I feel like I am stating the obvious—of course you need income as an expat, yet so many people are sold on the idea of cheap living in foreign countries that they don’t have a realistic idea of how much income they will need. Yes, for US citizens, it is usually cheaper to live in…
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It’s a common question: How do you know your book is finished? I’m going to give you the answer right here and right now, but you’re not going to like it. A book is never finished. There’s always one more tweak, something that could have been written a bit more smoothly. A new development that…
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A book excerpt is a handy repurposing tool when it comes to marketing your book and building your list of potential readers and clients. One of the early discussion topics with my business book clients is about creating a lead generator. They all get that same expression in their eyes: “WAIT! WHAT? I just spent…
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Blogging isn’t for everyone, but that’s why they make chocolate AND vanilla. Because my clients are authors, I always recommend that they have a blog. But truth be told, not everyone is cut out to be a blogger. Not everyone has the time to blog. Not everyone has the perseverance or patience to keep going…
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The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…
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The time to think about how to promote your book is while you are writing it. I do this. I teach this. So I really should have thought of this sooner. I’m working on a couple of books at one time, trying to finish up a series, going back to a book I had almost…
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You’re close to the end; you’re finally about to finish writing your book. You can almost taste it. And then…Something weird happens. Maybe not to everyone… but to most people. You slow down. Your writing pace slows down. You get writers’ block. You endlessly tweak chapters that are done. There’s a reason for that: You’re…
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If you don’t have to fake sincerity, you’ve got it made. –Ralph Lee Hopkins, Wildlife Photographer, Expedition Leader These words of wisdom were imparted many years ago on the stern of the MV Sea Lion, somewhere in the Sea of Cortez. I was working as Purser on a small expedition-style cruise ship (we had flush…
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There are marketing strategies and then there are revenue generation tactics. (Learn about Direct and Indirect Revenue Generating Activities here.) When you need to bring cash into your business, you want to take as short and direct a route to the money as you can. Here are three fast revenue generation tactics that can work…
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