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You wrote a book to generate revenue for you and your business. Unfortunately, the royalties from your business book, unless you have a Big Five publisher behind you and a large following, are probably not going to put you on Easy Street. But you knew that. There are over 250,000 business books fighting for the…
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I am in the unfortunate position of looking for a long-term rental in The Algarve at a time when many landlords are eager to rent short term. The summer tourist season is just around the corner and rental prices triple at a minimum. (Image Credit: Dmitry Tonkonog – Own work, CC BY-SA 3.0) Many expats,…
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The wind has been blowing for the past five days and my bedroom window has been rattling in its casing the entire time. There is a mass of air coming from the deserts of North Africa hitting the entire continent of Europe, causing poor air quality and a haze that has hung over the Algarve,…
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The prospect of sitting down to write a book when you’re not a writer can freeze you in your tracks. It doesn’t matter if you’re writing a shorter length eBook as a lead magnet or the signature book that outlines your hard-learned business philosophy, the idea of coming up with all those words and then…
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Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…
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Pulling a price out of your butt doesn’t work. You’d think that would be obvious, right? Yet every day I see people (usually in Facebook groups, because who actually sees people face to face anymore?) who are charging an arbitrary price for their product or service that has little or nothing to do with the…
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The best marketing methods for small business are any strategies that you can afford and are capable of following through on consistently. There’s no use starting a marketing campaign and then running out of money to keep it going before it has the time to succeed. But I bet you’re looking for something more concrete…
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What should you write about? Start by asking why people go to your website or any website. People are searching the web looking for either answers or entertainment. And if, after reading that, you spontaneously said to yourself, “AHA! I shall create short videos giving people information they need sung by kittens or baby goats…
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Your chances of becoming a successful writer are about the same as your chances of becoming a successful anything, maybe better because the success of one writer does not preclude the success of another. There can only be one Super Bowl champion team a year. Tally up the players, coaching staff, trainers, and everyone else…
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