And brings you more of the right clients. For most chiropractors and therapists, referral business isn’t just important—it’s everything. Patients come from physicians, trainers, massage therapists, mental health professionals, past clients, and the occasional friend-of-a-friend who “heard you were good.” Referrals are built on trust, not clever marketing tricks. That’s where a book comes in.…
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If you’ve been meaning to write your business book for years, motivation probably isn’t the problem. Now that we are safely past International Quitters’ Day—the second Friday of January, when 80% of New Year’s resolutions have already fallen by the wayside—let’s get real about your goals. Is this the year you finally write your book?…
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Endings and beginnings. So much of life is in the grey spaces, so little is clearly defined. But the end of one year and beginning of the next is one of those rare milestones that give us a clear line of demarcation, a place to take stock and start anew. Many of us look back…
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The end of the year has a funny way of sneaking up on us. One minute you’re promising yourself that this is the year you’ll finally get consistent with marketing, and the next you’re staring down December, wondering where the hell the time went. Before you rush headlong into planning for 2026, this is the…
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When most people hear the phrase business book, they picture a Silicon Valley CEO or someone with a seven-figure company and a TED Talk. That assumption alone stops a lot of smart, experienced people from ever considering authorship. Which is a shame, because business books aren’t just for the famous or wildly successful. They’re for…
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My friend Tara Jacobsen (Marketing Artfully) once published 25 books in 26 weeks or something outrageous like that. In the early days of Amazon’s Kindle Direct Publishing, she and her bestie Rebekah Welch (Rebekah & Co.) decided to write some books and make some money. Tara, who had been writing and speaking about content creation,…
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A person in one of my writing groups posted a comment that sparked a fair amount of engagement. She was disappointed because she had priced her book at $18.50 and her royalty was only $3.56. As a business owner, she expects a profit of 40%. One person’s comment: “Welcome to being an author.” One might…
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I have been fortunate enough to be self-employed as a writer for the past 20 years or so (and off and on before that). As many entrepreneurs do, I sometimes joke that I am unemployable. I have my own way of doing things and I set my own schedule, for the most part. Deadlines sometimes…
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There’s an old saying that you can’t judge a book by its cover. That may be true when it comes to people, but when it comes to actual books? Readers absolutely judge them by the cover—and they do it in seconds. Your book cover is your first, best piece of marketing. It’s the visual hook…
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If you’ve ever felt like content creation eats up your week, you’re not alone. Writing blog posts, recording videos, updating social media, emailing your list—it all adds up. But here’s the thing: Most of us don’t actually need more time for content. We just need to use the time we already have more efficiently. That’s…
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