A friend, who is a writer, is in the process of self-publishing her book. She reached out to me after she had trouble finding a competent and affordable formatter for her book. She said, “I find this incredibly hard. So many of the next steps unfold once you do another step and it just piles…
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I’m sitting in a hospital room, listening to my friend softly snore. He had been awake since 1 am and finally drifted off a little after 7 pm. And of course, within 15 minutes, his IV alarm sounds. I choose a button hoping it will silence the noise. I must have hit the right one—the…
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Are you ready to uplevel your client base? If you’re not working with the people you want to work with, if you keep running into the “I can’t afford to hire you” objection, or if you are having trouble collecting your fees, then yes, it’s time to uplevel your client base. A book is an…
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The Brain Dump is one of my favorite tools whether it comes to writing a book, working on my business, or just organizing my week. Think about all the things swirling around in your head right now—groceries you need to get, an email you need to respond to, dry cleaning to pick up or drop…
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This is the third of a three-part series. If you missed the first two, start here. We ended last week’s post talking about online ads as a method of bringing people into your funnel. The problem with online ads—once you have tweaked your message, determined the target audience to show the ad to, crafted the…
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Launch Problems and Fixes is Part 2 of a multi-part series. If you haven’t yet read Part 1 Launching to Crickets, I recommend you start there. Then come on back. You’ve looked over your numbers and it looks like you did everything right, but you didn’t make enough sales. What went wrong? Launch Problem:…
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What happens when you launch your book or your business, or even a new product, yet get no takers? What do you do? What’s the next step?(After eating a pint of Haagen-Dazs or having a good stiff drink. Or both.) Start by checking your numbers. The numbers will show you where the break down happened.…
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Several years ago, I wrote a post about the benefits of having a writing accountability partner. I had a writing buddy and we would meet once a week at a coffee shop to work on our books and it worked out really well… until he got a new job AND got married and his life…
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An oft-quoted study found that 81% of Americans want to write a book someday. (I think the other 19% are realists.) But what kind of book do you want to write? In the context of what I discuss here, we’re talking about a book for your business. When I first talk with someone about their…
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Many times when I write about something, I’m really clarifying my thoughts and giving advice to myself. The process of physically writing something out helps me to organize the information, sort through what is pertinent and what is not, and (hopefully) create a logical progression that leads to clear direction. This happens when you teach…
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