I’m in the business of helping people write their business books. So, when I say just about everyone who runs their own business should have a book, it’s pretty self-serving. It’s also not true. Not everyone in business is at the level where they should have their own book, or at least not a signature…
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If you missed Part 1 of Finding the Right Topic for Your Book, you can find it here. What Do You Want Your Book to Do For Your Readers? Once you have established what you want your book to do for you, you need to address the more important question of what you want your…
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You would think finding the right topic for your book would be obvious, right? In most cases, you’re going to be writing about what you do for a living, more specifically, how what you do for a living can help your potential clients, whether it is live better lives, make more money, or master a…
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I work in a field that is rather niche – writing and editing business books for entrepreneurs, as well as coaching people through writing a book. I care about the end product which always creates a certain amount of insecurity—is my writing strong enough? Did I capture the client’s voice? Is this good enough? (And…
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It’s easy to publish an eBook on Kindle. Publishing a really great looking eBook on Kindle is a smidge harder. That takes a little graphic design and a trained eye. Fortunately, in the nonfiction world, our audience is looking for solutions to their problems more than a stunning layout. eBooks with numerous charts, graphs, and…
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How hard is it to drive your book onto the Amazon bestseller list? This past week, I helped a friend launch a re-release of a book he wrote 25 years ago. We didn’t do a lot of prep and we didn’t spend ANY money, so this was not a full-on launch effort. How did he…
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There are a number of ways to self-publish a print book but this post is about publishing using a Print On Demand (POD) publisher. There are other options, for instance, using a vanity press or a local printer, but most of the business owners I work with like the freedom of being able to order…
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How you publish an eBook depends on what platform (or distribution channel) you want to use. If you want to have an eBook on your site to use as an opt-in lead generator, that’s a very simple process and we’ll cover that in this blog post. If you want to use an electronic book platform…
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I was interviewing Tara Jacobsen of Marketing Artfully (an AWESOME blog, btw) for my somewhat-neglected podcast, Write Your Business Book Fast. Tara and her writing partner/editor Rebekah Welch wrote and published a book a week for half a year. Yes, that’s insane. But not impossible. When they decided to embark upon the writing crazy train,…
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When I do talks to groups, I usually have a slide that looks like this: It’s something I learned at a writing seminar back in the (ahem) 80s and it obviously stuck with me. The concept goes like this: Try to come up with as many different angles about your topic as humanly possible. The…
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