When I do talks to groups, I usually have a slide that looks like this: It’s something I learned at a writing seminar back in the (ahem) 80s and it obviously stuck with me. The concept goes like this: Try to come up with as many different angles about your topic as humanly possible. The…
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A funny thing happens when you start blogging consistently: people don’t consciously notice but they unconsciously respond. Huh? You’ll find that the longer you put up that blog post week after week (or three times a week or twice a month) the more readers you will get. That’s because they are now conditioned to seeing…
DetailsSomething a little different… I have been ruminating for months (maybe years) about all the ways we use “like a girl” to put someone down. And it kind of pisses me off. For the obvious reason, of course. But it’s also lazy. Cry like a girl. Run like a girl. Bitch like a girl. (Um,…
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“Is blogging dead?” I asked myself looking around a jam-packed room. I am fortunate that I live close enough to Tampa, Florida that I can make the occasional run up there and network with a wide variety of entrepreneurs. About a year and a half ago, I walked into a Meetup for podcasters—people who either…
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First-time authors are unsure about a lot of things, but one of the most common questions I get is “What should I charge for my book?” Many are floored when I suggest giving it away for free, or at least doing a three to five day free promotion. One of the first things I ask…
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There are various types of little books (probably hundreds of variations, if you want to get nitpicky about it), and different types serve different purposes. Most if not all of these books are meant to serve as lead generators—they are used to add names and prospects to your list. So, that’s a given. Deciding what…
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There are many different ways to market your business using little books, and, while most of them involve lead generation, they can also be used to raise your professional profile, showcase your expertise, and increase your credibility. Because the books are short, you are also able to narrow down the subject matter to reach various…
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So… little books. Does anyone read books anymore? Have we gone to an all-audio/video world? According to Publishers Weekly, print book sales rose again in 2016, which marked the third straight year of growth. So yes, people are still buying books. And adult nonfiction showed the largest gain from 2015. eBook sales are almost impossible to…
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One of my favorite content creation techniques is to repurpose blog content in order to get more mileage out of my work. More importantly, it allows me to reach a wider audience. Not everyone likes to read (GASP!) and some people learn better by listening or watching a video or actually doing. You can repurpose…
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How can you come up with blog post content consistently and easily? It’s not difficult—so why does your mind go blank when you sit down to write? It could be performance anxiety. (No, not THAT performance anxiety!) Writing on demand isn’t easy, even for professional writers. If you’re like me, it’s much easier to write…
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