The big news in self-publishing this week is that Amazon is now allowing you to put your book in three categories, not just two… and simultaneously taking away the ability to request having your book put into more (up to 10) categories. Amazon will still add your book to categories it thinks are suitable for…
Details
As a matter of fact… Yes, you can charge for a lead magnet. A small fee can help reduce the cost of advertising. But that’s not the main reason why you might want to charge for your lead magnet. Many marketers charge a low price, called a “tripwire” for their lead magnets. The fact that…
Details
Older people say that time passes more quickly the older you get and I am here to tell you that it is true. The weeks fly by here. It’s like you put your head down to work on something, raise it up a few hours later and three days have gone by. I’m pretty sure…
Details
People are coming to your site and clicking to download your lead magnet. Great! Once they get the thank you and download link, you need to keep in touch. You do this using an email platform like ConvertKit, Constant Contact, or GetResponse (among many). These platforms can automatically send out a sequence of follow-up emails…
Details
Back matter is all that stuff that comes AFTER you’ve finished the main content of your book. The elements in the back matter can provide additional information, resources, and, most important for indy authors, marketing space. The most common components of back matter in books Is there a particular order to back matter? As a…
Details
Lead magnets are a very effective marketing tool for bringing prospects into your pipeline. But so many lead magnets fail because they don’t have all five of these essential components. The very first thing that your lead magnet should be is something your ideal prospect wants, but not necessarily what you know they need. We…
Details
This week I realized (again—can you re-realize?) that I can see the Atlantic Ocean from my balcony. Sitting down, at that. No need to climb the railing and squint. Most days, the sky and water match shades and the ocean just looks like a continuation of the sky—it all blends. But the other day, like…
Details
Once you have your lead magnet completed, it’s time to put it to work. Here are three ways to use lead magnets in marketing your business: 1. Put Your Lead Magnet Opt-In on Your Website The very first thing you should do is put your lead magnet on the home page of your website, above…
Details
I moved to The Algarve area because it is the warmest part of Portugal. After 30 years in Florida, I was not ready to brave any winter that was characterized as, well, winter. The code word is “mild,” but mild is relative. It was a colder winter this past year, with night temperatures going down…
Details
The right lead magnet can have prospects lining up for you. A lead magnet is used to entice someone to give you their name and their contact information in exchange for information they feel is valuable to them. I’m sure you’ve been on tons of sites where they say, “Hey, just enter your name and…
Details