I wrote that title and then I wondered how many people still know what a divining rod is. Then I figured, you’re smart people: if you don’t know, you’ll pretend you know and go Google it, just like I do when I see some hip new phrase and go scurrying for the Urban Dictionary. (Is…
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A former prospect got back in touch after a six year absence. We had met back in 2013 to discuss writing his book. He had a lot of things going on in his life and he never got back to me, though I would hear from him from time to time—an email or social media…
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The launch of your book is one of the best times to get back in touch with people who are in your network: Your list Your social media connections People who have had you on their radio/TV/podcast shows Meetup organizers and Event Planners Look to the people who know you to be your first supporters;…
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This week I’m kicking off a new blog category (I know, the excitement is freaking palpable) to more closely align with what I do for my clients. I’ll be writing a series of posts on how to leverage your book to market your business. (The category will simply be Leverage Your Book.) So many entrepreneurs…
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I’m an introvert; I get it. You wrote a book because you don’t actually have time or want to deal with people face to face. You wrote the book to promote your business and now I’m telling you that you still have to promote your book? How does that help? A book is a marketing…
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One of my favorite expressions—in fact, it was a catch phrase for a while—was “It doesn’t have to be perfect; it just has to be done.” You’ve probably heard it expressed in other ways: Bad marketing done consistently will beat good marketing done sporadically… Good is better than perfect. Done is better than perfect. Don’t…
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A friend, who is a writer, is in the process of self-publishing her book. She reached out to me after she had trouble finding a competent and affordable formatter for her book. She said, “I find this incredibly hard. So many of the next steps unfold once you do another step and it just piles…
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I’m sitting in a hospital room, listening to my friend softly snore. He had been awake since 1 am and finally drifted off a little after 7 pm. And of course, within 15 minutes, his IV alarm sounds. I choose a button hoping it will silence the noise. I must have hit the right one—the…
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Are you ready to uplevel your client base? If you’re not working with the people you want to work with, if you keep running into the “I can’t afford to hire you” objection, or if you are having trouble collecting your fees, then yes, it’s time to uplevel your client base. A book is an…
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The Brain Dump is one of my favorite tools whether it comes to writing a book, working on my business, or just organizing my week. Think about all the things swirling around in your head right now—groceries you need to get, an email you need to respond to, dry cleaning to pick up or drop…
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