The ex-pat life. What makes someone pick up stakes and go live somewhere new, somewhere foreign? Many people have a bucket list, whether it is written down or just wandering around in their heads. I’m a writer so my list has been in written form for decades. It changes as things get checked off or…
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Re-setting marketing expectations is often the first task in my work developing marketing plans for entrepreneurs. If we could just pop a Facebook ad up with a $5 daily limit and get all the business we need, everyone would be doing it. We wouldn’t need any other marketing strategies. Case closed. There are very few…
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Why do entrepreneurs have such a hard time marketing themselves? It’s a problem that I had to overcome in my business and it has been a major limiting factor in the success of people who seek my help. By and large, entrepreneurs and small business people are very good at what they do. Most of…
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There’s a reason why you shouldn’t hit PUBLISH in the middle of moving. Last month, my landlords decided to put the condo on the market and I jumped at the chance to get out of my lease a couple of months early. I had been there for ten years; I loved the place, but I…
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Wait! I thought my book was a lead magnet! Well, it is. But there’s a reason why Amazon has their “Look Inside” feature. (If you have a book on Amazon and you haven’t activated that feature, go do it now. We’ll wait…) People like to try before they buy. A lead magnet gives them a…
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The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…
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(Part 1) Back in the early days of Amazon’s Kindle Direct Publishing (KDP), people would write a book, upload it to KDP, and then drive traffic to the book… or just hope that people would find it. And, sometimes, they did. Those days are long gone. Globally, Amazon’s Kindle has published over 2 million books,…
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This is Part 2 of the Launch Strategies chapter from my upcoming book, Don’t Sell Your Book! If you missed Part 1, you can find it here: Part1 Free with Shipping and Handling Launch The second launch method we’re going to talk about is free with shipping and handling. For this strategy, you’re going to…
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Note: Launch Strategies is part of my forthcoming book, Don’t Sell Your Book! If you haven’t been following along, you can start here. Why would we talk about launch strategies in a book that preaches don’t sell your book? A launch is your book’s debut and it’s wise to take full advantage of this marketing…
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There are certain lessons in life that I seem to need to learn again and again. Last weekend was one of those repeat lessons. (Sigh.) As you may know, my friend Arla and I run an online paid accountability group. An opportunity came up to participate in a giveaway program that would be seen by…
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