Bundle Your Books for More Sales and Reach If you have two or more books on the same or even related topics, you can create a book bundle. A book bundle is different from a book series. A series is a sequence of books that have certain things in common. People are more familiar with…
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To understand KDP Select, you first have to be familiar with Kindle Unlimited. Kindle Unlimited is a subscription program for readers that allows them to read any book in the Kindle Select program for “free” or really, for $10 a month. Kindle Select is the author side of the program. When you are setting up…
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I don’t know if I can adequately convey the all-out pandemonium that erupts in the sleepy fishing village of Santa Luzia the second week of every August. This past weekend we celebrated the Festa dos Pescadores. Today is the final—and for me BEST—day. Festa dos Pescadores takes a year of planning and a week of…
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It is festa time in Santa Luzia. I have learned to savor the calm before the village becomes a full-on carnival. Sometimes I feel like I am living in the establishing shot of a movie. The fishing boats are in and one has music playing—it drifts up to my balcony where I sit with my…
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Can I order author copies of my book before publishing? Yes and No. (A much better answer than “That depends.”) This question came up with a client who wanted to put his book on pre-order but also wants to have about 50 copies of his book for a launch party. He is publishing both on…
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One of the first steps in creating your marketing plan is figuring out how to set your marketing goals. When I work with my author clients, I ask two opening questions: What do you want your book to do for the reader and what do you want your book to do for you? What do…
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As with everything in life, you have to start with what you have. The first piece of business that I get down to when I start to work with a new marketing client, whether it is for a book or a business, is a marketing resources audit which is my fancy way of saying questionnaire.…
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Should you use Amazon’s “Look Inside” feature? YES. (With an exception in the “Cons” section) Amazon’s Look Inside feature allows potential buyers to take a sneak peek at your book. As a reader and an author, I am a big fan of the Look Inside feature. Read on and you will be, too. How much…
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Side hustles for older expats might not be on your radar, but most countries want immigrants to come with their own income streams. While yes, other countries can be less expensive than the US, many expats find they like or need to have extra income. As an older person, what considerations should you take into…
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You need a marketing plan even if you’re an entrepreneur, small business, or just a lowly author with your first book. Why? Marketing is the lifeblood of your business. Marketing drives leads; leads drive sales; sales bring in money. We like that. This post contains affiliate links. If you purchase anything, I earn a small…
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