First-time authors are unsure about a lot of things, but one of the most common questions I get is “What should I charge for my book?” Many are floored when I suggest giving it away for free, or at least doing a three to five day free promotion. One of the first things I ask…
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There are various types of little books (probably hundreds of variations, if you want to get nitpicky about it), and different types serve different purposes. Most if not all of these books are meant to serve as lead generators—they are used to add names and prospects to your list. So, that’s a given. Deciding what…
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There are many different ways to market your business using little books, and, while most of them involve lead generation, they can also be used to raise your professional profile, showcase your expertise, and increase your credibility. Because the books are short, you are also able to narrow down the subject matter to reach various…
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So… little books. Does anyone read books anymore? Have we gone to an all-audio/video world? According to Publishers Weekly, print book sales rose again in 2016, which marked the third straight year of growth. So yes, people are still buying books. And adult nonfiction showed the largest gain from 2015. eBook sales are almost impossible to…
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One of my favorite content creation techniques is to repurpose blog content in order to get more mileage out of my work. More importantly, it allows me to reach a wider audience. Not everyone likes to read (GASP!) and some people learn better by listening or watching a video or actually doing. You can repurpose…
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How can you come up with blog post content consistently and easily? It’s not difficult—so why does your mind go blank when you sit down to write? It could be performance anxiety. (No, not THAT performance anxiety!) Writing on demand isn’t easy, even for professional writers. If you’re like me, it’s much easier to write…
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A lot of people advise you to use a blog to “build your platform” but what exactly does that mean? And more importantly, how do you pull it off? In its simplest terms, your platform is your stage. It’s where people can find you and hear your message. It is your spot in the public…
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I hate to exercise. In fact, left to my own devices, I just don’t do it. An early morning walk sounds like a great idea the night before. But when you’re stumbling around in the semi-dark, suddenly(!) having a cup of coffee on the lanai while watching the sun come up sounds like a SO…
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I’m working with an author right now who is very forthright. We have a good rapport and he really held nothing back in the interview process when we were compiling the raw material for his signature story. He’s one of those guys that if you met him in a dark alley, you might be a…
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I refer to books as the Swiss Army Knife of marketing because they truly function as so many different tools. There are as many different uses for a book as there are reasons for writing them. Let’s focus on just a few marketing uses. Positioning and Building Your Platform First of all, a book is…
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