How hard is it to drive your book onto the Amazon bestseller list? This past week, I helped a friend launch a re-release of a book he wrote 25 years ago. We didn’t do a lot of prep and we didn’t spend ANY money, so this was not a full-on launch effort. How did he…
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There are a number of ways to self-publish a print book but this post is about publishing using a Print On Demand (POD) publisher. There are other options, for instance, using a vanity press or a local printer, but most of the business owners I work with like the freedom of being able to order…
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How you publish an eBook depends on what platform (or distribution channel) you want to use. If you want to have an eBook on your site to use as an opt-in lead generator, that’s a very simple process and we’ll cover that in this blog post. If you want to use an electronic book platform…
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I was interviewing Tara Jacobsen of Marketing Artfully (an AWESOME blog, btw) for my somewhat-neglected podcast, Write Your Business Book Fast. Tara and her writing partner/editor Rebekah Welch wrote and published a book a week for half a year. Yes, that’s insane. But not impossible. When they decided to embark upon the writing crazy train,…
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When I do talks to groups, I usually have a slide that looks like this: It’s something I learned at a writing seminar back in the (ahem) 80s and it obviously stuck with me. The concept goes like this: Try to come up with as many different angles about your topic as humanly possible. The…
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A funny thing happens when you start blogging consistently: people don’t consciously notice but they unconsciously respond. Huh? You’ll find that the longer you put up that blog post week after week (or three times a week or twice a month) the more readers you will get. That’s because they are now conditioned to seeing…
DetailsSomething a little different… I have been ruminating for months (maybe years) about all the ways we use “like a girl” to put someone down. And it kind of pisses me off. For the obvious reason, of course. But it’s also lazy. Cry like a girl. Run like a girl. Bitch like a girl. (Um,…
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“Is blogging dead?” I asked myself looking around a jam-packed room. I am fortunate that I live close enough to Tampa, Florida that I can make the occasional run up there and network with a wide variety of entrepreneurs. About a year and a half ago, I walked into a Meetup for podcasters—people who either…
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First-time authors are unsure about a lot of things, but one of the most common questions I get is “What should I charge for my book?” Many are floored when I suggest giving it away for free, or at least doing a three to five day free promotion. One of the first things I ask…
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There are various types of little books (probably hundreds of variations, if you want to get nitpicky about it), and different types serve different purposes. Most if not all of these books are meant to serve as lead generators—they are used to add names and prospects to your list. So, that’s a given. Deciding what…
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