There are marketing strategies and then there are revenue generation tactics. (Learn about Direct and Indirect Revenue Generating Activities here.) When you need to bring cash into your business, you want to take as short and direct a route to the money as you can. Here are three fast revenue generation tactics that can work…
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Last week, many of the lockdown restrictions lifted in Portugal and, after almost three months of living here, I am catching a glimpse of the daily life I imagined when I decided to move abroad. There are still plenty of restrictions and precautions in place: Restaurants are only allowed to use outdoor seating, no more…
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I’ve been living in Portugal for three months now and friends are asking what I like best about it. I try to explain that I haven’t seen more than my little corner of the country: We’ve been on lockdown for the entire time I’ve been here. Even without going farther than two miles in any…
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You wrote a book to generate revenue for you and your business. Unfortunately, the royalties from your business book, unless you have a Big Five publisher behind you and a large following, are probably not going to put you on Easy Street. But you knew that. There are over 250,000 business books fighting for the…
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I am in the unfortunate position of looking for a long-term rental in The Algarve at a time when many landlords are eager to rent short term. The summer tourist season is just around the corner and rental prices triple at a minimum. (Image Credit: Dmitry Tonkonog – Own work, CC BY-SA 3.0) Many expats,…
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The wind has been blowing for the past five days and my bedroom window has been rattling in its casing the entire time. There is a mass of air coming from the deserts of North Africa hitting the entire continent of Europe, causing poor air quality and a haze that has hung over the Algarve,…
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The prospect of sitting down to write a book when you’re not a writer can freeze you in your tracks. It doesn’t matter if you’re writing a shorter length eBook as a lead magnet or the signature book that outlines your hard-learned business philosophy, the idea of coming up with all those words and then…
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Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…
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Pulling a price out of your butt doesn’t work. You’d think that would be obvious, right? Yet every day I see people (usually in Facebook groups, because who actually sees people face to face anymore?) who are charging an arbitrary price for their product or service that has little or nothing to do with the…
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