When you first start self-publishing print books, there will be some choices to make, some of which you may not have thought of, much less have answers at the ready. Here are a few tips to help you make those decisions in self-publishing that will create a more polished and professional book. Interior Type: Choose…
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I am drifting—mentally—and I know I shouldn’t be, but it’s just so lovely and perfect that all I want to do is sit and stare. The restaurants are filling up. The tide is going out. The little ferries churn their way back and forth to the island beach. A crew of five is rowing a…
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I am waking up far earlier than I want to these days—a combination of earlier sunrises and hotter days, which means the sliding door in my bedroom stays open to let in some cooler night air. Today, I am up early enough to see the baker and his assistants having their morning break. They come…
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This is third in a (loose) series: Should YOU Self-Publish Your Nonfiction Book? Self-publishing your book means that you are in charge of marketing that book. If it makes you feel any better, most of the marketing burden falls on the author anyway, whether they are self or traditionally published. Marketing any product or service…
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The big news in self-publishing this week is that Amazon is now allowing you to put your book in three categories, not just two… and simultaneously taking away the ability to request having your book put into more (up to 10) categories. Amazon will still add your book to categories it thinks are suitable for…
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As a matter of fact… Yes, you can charge for a lead magnet. A small fee can help reduce the cost of advertising. But that’s not the main reason why you might want to charge for your lead magnet. Many marketers charge a low price, called a “tripwire” for their lead magnets. The fact that…
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Older people say that time passes more quickly the older you get and I am here to tell you that it is true. The weeks fly by here. It’s like you put your head down to work on something, raise it up a few hours later and three days have gone by. I’m pretty sure…
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People are coming to your site and clicking to download your lead magnet. Great! Once they get the thank you and download link, you need to keep in touch. You do this using an email platform like ConvertKit, Constant Contact, or GetResponse (among many). These platforms can automatically send out a sequence of follow-up emails…
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Back matter is all that stuff that comes AFTER you’ve finished the main content of your book. The elements in the back matter can provide additional information, resources, and, most important for indy authors, marketing space. The most common components of back matter in books Is there a particular order to back matter? As a…
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Lead magnets are a very effective marketing tool for bringing prospects into your pipeline. But so many lead magnets fail because they don’t have all five of these essential components. The very first thing that your lead magnet should be is something your ideal prospect wants, but not necessarily what you know they need. We…
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