If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…
Details
Revenue generating activities (RGAs) should be the first thing on every entrepreneur’s to-do list—every day. I know this. You know this. Articles shout this from the rooftops. The numbers differ: You should spend 20% of your time marketing your business. A Constant Contact poll says the average small business spends up to 20 hours a…
Details
Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…
Details
This section might stand on its own or it might be part of Chapter 1. Or… I want to do a little bit of myth-busting here. First of all, a book will not automatically make you rich, famous or good looking. So sorry, Oprah is probably not going to call and that’s one of the…
Details
I’ll start with the clarification that I am talking about business books here. You may have a burning desire to write the Great American Novel. That’s great. I cannot help you with that. But a business book? You’re in the right place. Most business authors are either self-employed or have risen through the ranks of…
Details
Today I invite you to follow along as I write my next book. So, yes, you’re getting my book free… in pieces… I have a couple of goals with doing this. The first is to see how blogging a book can be used to bring in more readers, both to the book and to the…
Details
I had been texting back and forth with my friend, Michael, discussing a webinar we both bailed out of (separately) last week. The webinar was on low-content books and the person doing the webinar made some pretty big claims and then, when it came to the big sell, some pretty big promises. Maybe they were…
Details
I wrote that title and then I wondered how many people still know what a divining rod is. Then I figured, you’re smart people: if you don’t know, you’ll pretend you know and go Google it, just like I do when I see some hip new phrase and go scurrying for the Urban Dictionary. (Is…
Details
A former prospect got back in touch after a six year absence. We had met back in 2013 to discuss writing his book. He had a lot of things going on in his life and he never got back to me, though I would hear from him from time to time—an email or social media…
Details
The launch of your book is one of the best times to get back in touch with people who are in your network: Your list Your social media connections People who have had you on their radio/TV/podcast shows Meetup organizers and Event Planners Look to the people who know you to be your first supporters;…
Details