In order for your book to find your ideal clients–those people you most like to work with–you need to infuse your brand into your book. It’s not hard. Just a few guidelines will get you set. Please note that this article contains affiliate links, and that means that I may earn a commission if you…
The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…
This is one of a series of posts that will be chapters in my forthcoming book, Don’t Sell Your Book. CLICK HERE to find related blog posts. In addition to the Three Day Method, there are other strategies for writing your first draft quickly and/or painlessly. In fact, there are probably as many ways to…
The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…
(Part 1) Back in the early days of Amazon’s Kindle Direct Publishing (KDP), people would write a book, upload it to KDP, and then drive traffic to the book… or just hope that people would find it. And, sometimes, they did. Those days are long gone. Globally, Amazon’s Kindle has published over 2 million books,…
This is Part 2 of the Launch Strategies chapter from my upcoming book, Don’t Sell Your Book! If you missed Part 1, you can find it here: Part1 Free with Shipping and Handling Launch The second launch method we’re going to talk about is free with shipping and handling. For this strategy, you’re going to…
Note: Launch Strategies is part of my forthcoming book, Don’t Sell Your Book! If you haven’t been following along, you can start here. Why would we talk about launch strategies in a book that preaches don’t sell your book? A launch is your book’s debut and it’s wise to take full advantage of this marketing…
If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…
Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…
This section might stand on its own or it might be part of Chapter 1. Or… I want to do a little bit of myth-busting here. First of all, a book will not automatically make you rich, famous or good looking. So sorry, Oprah is probably not going to call and that’s one of the…