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Category Archives: Don’t Sell Your Book

Cute African American girl dressed as a doctor

Infuse Your Brand into Your Book

Don't Sell Your BookBy Barbara GrasseyJuly 26, 2021Leave a comment

In order for your book to find your ideal clients–those people you most like to work with–you need to infuse your brand into your book. It’s not hard. Just a few guidelines will get you set. Please note that this article contains affiliate links, and that means that I may earn a commission if you…

Revenue Generating Activities for Business Authors

More Revenue Generating Activities for Business Authors

Don't Sell Your Book, Leverage Your BookBy Barbara GrasseyMay 31, 2021Leave a comment

The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…

All first drafts are shit

How to Write a Nonfiction Book Fast

Don't Sell Your BookBy Barbara GrasseyFebruary 14, 2021Leave a comment

This is one of a series of posts that will be chapters in my forthcoming book, Don’t Sell Your Book. CLICK HERE to find related blog posts. In addition to the Three Day Method, there are other strategies for writing your first draft quickly and/or painlessly. In fact, there are probably as many ways to…

Chapter: Prepping Your Pre-Launch Marketing

Don't Sell Your BookBy Barbara GrasseyJuly 2, 20202 Comments

The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…

Chapter: Before You Launch

Don't Sell Your BookBy Barbara GrasseyJune 25, 20201 Comment

(Part 1) Back in the early days of Amazon’s Kindle Direct Publishing (KDP), people would write a book, upload it to KDP, and then drive traffic to the book… or just hope that people would find it. And, sometimes, they did. Those days are long gone. Globally, Amazon’s Kindle has published over 2 million books,…

Chapter: Launch Strategies Part 2

Don't Sell Your BookBy Barbara GrasseyMay 7, 2020Leave a comment

This is Part 2 of the Launch Strategies chapter from my upcoming book, Don’t Sell Your Book! If you missed Part 1, you can find it here: Part1 Free with Shipping and Handling Launch The second launch method we’re going to talk about is free with shipping and handling. For this strategy, you’re going to…

Launch Your Book

Launch Strategies (Part 1)

Don't Sell Your BookBy Barbara GrasseyApril 28, 2020Leave a comment

Note: Launch Strategies is part of my forthcoming book, Don’t Sell Your Book! If you haven’t been following along, you can start here. Why would we talk about launch strategies in a book that preaches don’t sell your book? A launch is your book’s debut and it’s wise to take full advantage of this marketing…

Marketing Hooks

Marketing Hooks (Continued)

Don't Sell Your BookBy Barbara GrasseyFebruary 6, 20201 Comment

If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…

Putting Marketing Hooks in Your Book

Don't Sell Your BookBy Barbara GrasseyJanuary 25, 2020Leave a comment

Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…

Myth Busting

Don't Sell Your BookBy Barbara GrasseyDecember 16, 2019Leave a comment

This section might stand on its own or it might be part of Chapter 1. Or… I want to do a little bit of myth-busting here. First of all, a book will not automatically make you rich, famous or good looking. So sorry, Oprah is probably not going to call and that’s one of the…

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