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Category Archives: Don’t Sell Your Book

Chapter: Prepping Your Pre-Launch Marketing

Don't Sell Your BookBy Barbara GrasseyJuly 2, 20202 Comments

The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…

Chapter: Before You Launch

Don't Sell Your BookBy Barbara GrasseyJune 25, 2020Leave a comment

(Part 1) Back in the early days of Amazon’s Kindle Direct Publishing (KDP), people would write a book, upload it to KDP, and then drive traffic to the book… or just hope that people would find it. And, sometimes, they did. Those days are long gone. Globally, Amazon’s Kindle has published over 2 million books,…

Chapter: Launch Strategies Part 2

Don't Sell Your BookBy Barbara GrasseyMay 7, 2020Leave a comment

This is Part 2 of the Launch Strategies chapter from my upcoming book, Don’t Sell Your Book! If you missed Part 1, you can find it here: Part1 Free with Shipping and Handling Launch The second launch method we’re going to talk about is free with shipping and handling. For this strategy, you’re going to…

Launch Your Book

Launch Strategies (Part 1)

Don't Sell Your BookBy Barbara GrasseyApril 28, 2020Leave a comment

Note: Launch Strategies is part of my forthcoming book, Don’t Sell Your Book! If you haven’t been following along, you can start here. Why would we talk about launch strategies in a book that preaches don’t sell your book? A launch is your book’s debut and it’s wise to take full advantage of this marketing…

Marketing Hooks

Marketing Hooks (Continued)

Don't Sell Your BookBy Barbara GrasseyFebruary 6, 20201 Comment

If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…

Putting Marketing Hooks in Your Book

Don't Sell Your BookBy Barbara GrasseyJanuary 25, 2020Leave a comment

Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…

Myth Busting

Don't Sell Your BookBy Barbara GrasseyDecember 16, 2019Leave a comment

This section might stand on its own or it might be part of Chapter 1. Or… I want to do a little bit of myth-busting here. First of all, a book will not automatically make you rich, famous or good looking. So sorry, Oprah is probably not going to call and that’s one of the…

Chapter 1: Why Write a Book?

Don't Sell Your BookBy Barbara GrasseyDecember 7, 20194 Comments

I’ll start with the clarification that I am talking about business books here. You may have a burning desire to write the Great American Novel. That’s great. I cannot help you with that. But a business book? You’re in the right place. Most business authors are either self-employed or have risen through the ranks of…

Don’t Sell Your Book Pre-Work

Don't Sell Your BookBy Barbara GrasseyNovember 29, 20192 Comments

Today I invite you to follow along as I write my next book. So, yes, you’re getting my book free… in pieces… I have a couple of goals with doing this. The first is to see how blogging a book can be used to bring in more readers, both to the book and to the…

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