If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…
Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…
This section might stand on its own or it might be part of Chapter 1. Or… I want to do a little bit of myth-busting here. First of all, a book will not automatically make you rich, famous or good looking. So sorry, Oprah is probably not going to call and that’s one of the…
I’ll start with the clarification that I am talking about business books here. You may have a burning desire to write the Great American Novel. That’s great. I cannot help you with that. But a business book? You’re in the right place. Most business authors are either self-employed or have risen through the ranks of…
Today I invite you to follow along as I write my next book. So, yes, you’re getting my book free… in pieces… I have a couple of goals with doing this. The first is to see how blogging a book can be used to bring in more readers, both to the book and to the…