Last week I talked about open loops and cliffhangers in my Friday newsletter and several people responded asking for more information. (What? Not a subscriber? Subscribe using the form in the right hand column!) I’m in an open loop right now. Friday I missed the delivery from Amazon Prime. As it turns out, my door…
I get it—it’s hard to market yourself. How do you extol your skills and services without coming off like a blowhard? Or what if you just suck at selling? Hire a commission salesperson. You read about hiring VAs for all the administrative aspects of your business, from bookkeeping to social media posting. Not enough is…
How many people are using their book as a marketing tool? A quick check of LinkedIn returned 1.2 million people with the word “author” in their bios. Excuse me, the words “best-selling author” in their bios. (That’s a whole ‘nother rant.) Sure, they all mention that they are authors, but very few are using their…
Did you know you could put your book in additional Amazon categories? And that doing so gives your book more visibility? A quick note: I often recommend resources, some I receive an affiliate commission for at no additional cost to you! Thank you for supporting my chocolate, coffee, and single malt scotch habits. When you…
I call Monday in my little village the Dia de Decepção or Day of Disappointment. The bakery next door is closed and on Mondays there is a steady stream of people walking up to the door and then sadly walking away. Most of the locals know it is closed on Mondays. The tourists learn. As…
A book excerpt is a handy repurposing tool when it comes to marketing your book and building your list of potential readers and clients. One of the early discussion topics with my business book clients is about creating a lead generator. They all get that same expression in their eyes: “WAIT! WHAT? I just spent…
Blogging isn’t for everyone, but that’s why they make chocolate AND vanilla. Because my clients are authors, I always recommend that they have a blog. But truth be told, not everyone is cut out to be a blogger. Not everyone has the time to blog. Not everyone has the perseverance or patience to keep going…
The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…
The time to think about how to promote your book is while you are writing it. I do this. I teach this. So I really should have thought of this sooner. I’m working on a couple of books at one time, trying to finish up a series, going back to a book I had almost…
There are marketing strategies and then there are revenue generation tactics. (Learn about Direct and Indirect Revenue Generating Activities here.) When you need to bring cash into your business, you want to take as short and direct a route to the money as you can. Here are three fast revenue generation tactics that can work…