And brings you more of the right clients. For most chiropractors and therapists, referral business isn’t just important—it’s everything. Patients come from physicians, trainers, massage therapists, mental health professionals, past clients, and the occasional friend-of-a-friend who “heard you were good.” Referrals are built on trust, not clever marketing tricks. That’s where a book comes in.…
If you’ve been meaning to write your business book for years, motivation probably isn’t the problem. Now that we are safely past International Quitters’ Day—the second Friday of January, when 80% of New Year’s resolutions have already fallen by the wayside—let’s get real about your goals. Is this the year you finally write your book?…
The end of the year has a funny way of sneaking up on us. One minute you’re promising yourself that this is the year you’ll finally get consistent with marketing, and the next you’re staring down December, wondering where the hell the time went. Before you rush headlong into planning for 2026, this is the…
When most people hear the phrase business book, they picture a Silicon Valley CEO or someone with a seven-figure company and a TED Talk. That assumption alone stops a lot of smart, experienced people from ever considering authorship. Which is a shame, because business books aren’t just for the famous or wildly successful. They’re for…
A person in one of my writing groups posted a comment that sparked a fair amount of engagement. She was disappointed because she had priced her book at $18.50 and her royalty was only $3.56. As a business owner, she expects a profit of 40%. One person’s comment: “Welcome to being an author.” One might…
There’s an old saying that you can’t judge a book by its cover. That may be true when it comes to people, but when it comes to actual books? Readers absolutely judge them by the cover—and they do it in seconds. Your book cover is your first, best piece of marketing. It’s the visual hook…
If you’ve ever felt like content creation eats up your week, you’re not alone. Writing blog posts, recording videos, updating social media, emailing your list—it all adds up. But here’s the thing: Most of us don’t actually need more time for content. We just need to use the time we already have more efficiently. That’s…
Writing a book to build your business is one of the smartest moves you can make. It establishes your authority, showcases your skills, and expands your reach beyond your immediate network. But a book shouldn’t just be a credibility booster—it should also be a marketing tool that actively brings in leads and clients. That’s where…
But Is It a Good Book? Everybody has a business book. About 15 years ago, it seemed that everyone you ran into at business events was eagerly forcing their book on you. “I’ve written a book!” or worse, “I’m one of the authors in this book!” You’d smile and accept the book, maybe glance through…
If you’re a solopreneur or micro-business owner, there are basic website essentials you need to know how to handle on your own. Your webmaster may not always be around. They may not want to do the “small stuff” and want you to wait to make changes until there’s enough to make it worth doing. Or…