Wait! I thought my book was a lead magnet! Well, it is. But there’s a reason why Amazon has their “Look Inside” feature. (If you have a book on Amazon and you haven’t activated that feature, go do it now. We’ll wait…) People like to try before they buy. A lead magnet gives them a…
There are certain lessons in life that I seem to need to learn again and again. Last weekend was one of those repeat lessons. (Sigh.) As you may know, my friend Arla and I run an online paid accountability group. An opportunity came up to participate in a giveaway program that would be seen by…
Revenue generating activities (RGAs) should be the first thing on every entrepreneur’s to-do list—every day. I know this. You know this. Articles shout this from the rooftops. The numbers differ: You should spend 20% of your time marketing your business. A Constant Contact poll says the average small business spends up to 20 hours a…
I had been texting back and forth with my friend, Michael, discussing a webinar we both bailed out of (separately) last week. The webinar was on low-content books and the person doing the webinar made some pretty big claims and then, when it came to the big sell, some pretty big promises. Maybe they were…
The launch of your book is one of the best times to get back in touch with people who are in your network: Your list Your social media connections People who have had you on their radio/TV/podcast shows Meetup organizers and Event Planners Look to the people who know you to be your first supporters;…
This week I’m kicking off a new blog category (I know, the excitement is freaking palpable) to more closely align with what I do for my clients. I’ll be writing a series of posts on how to leverage your book to market your business. (The category will simply be Leverage Your Book.) So many entrepreneurs…
I’m an introvert; I get it. You wrote a book because you don’t actually have time or want to deal with people face to face. You wrote the book to promote your business and now I’m telling you that you still have to promote your book? How does that help? A book is a marketing…
Are you ready to uplevel your client base? If you’re not working with the people you want to work with, if you keep running into the “I can’t afford to hire you” objection, or if you are having trouble collecting your fees, then yes, it’s time to uplevel your client base. A book is an…
This is the third of a three-part series. If you missed the first two, start here. We ended last week’s post talking about online ads as a method of bringing people into your funnel. The problem with online ads—once you have tweaked your message, determined the target audience to show the ad to, crafted the…
Launch Problems and Fixes is Part 2 of a multi-part series. If you haven’t yet read Part 1 Launching to Crickets, I recommend you start there. Then come on back. You’ve looked over your numbers and it looks like you did everything right, but you didn’t make enough sales. What went wrong? Launch Problem:…