Are you ready to uplevel your client base? If you’re not working with the people you want to work with, if you keep running into the “I can’t afford to hire you” objection, or if you are having trouble collecting your fees, then yes, it’s time to uplevel your client base. A book is an…
This is the third of a three-part series. If you missed the first two, start here. We ended last week’s post talking about online ads as a method of bringing people into your funnel. The problem with online ads—once you have tweaked your message, determined the target audience to show the ad to, crafted the…
Launch Problems and Fixes is Part 2 of a multi-part series. If you haven’t yet read Part 1 Launching to Crickets, I recommend you start there. Then come on back. You’ve looked over your numbers and it looks like you did everything right, but you didn’t make enough sales. What went wrong? Launch Problem:…
What happens when you launch your book or your business, or even a new product, yet get no takers? What do you do? What’s the next step?(After eating a pint of Haagen-Dazs or having a good stiff drink. Or both.) Start by checking your numbers. The numbers will show you where the break down happened.…
“I always want to say to people who want to be rich and famous: ‘ try being rich first’. See if that doesn’t cover most of it.” – Bill Murray If you think you want to become famous, let’s talk about how NOT to become famous first. Bad Ideas: Being an asshole because you…
Poach my clients? Not a good idea. Early on, I had someone in one of my networking groups poach one of my (small) clients. She represented a few hundred dollars a month to me. He charged a lot more and convinced her that more meant better. Maybe. Maybe not. All I know is that at…
Getting free publicity for your book is not difficult if you’re willing to put in the time. Some people are fortunate enough to have the money to hire a publicist, but most independent authors do not have that luxury. Prepare to roll up your sleeves. I work, for the most part, with people who have…
Why automate your marketing? There’s a lot of work to marketing your book, and for most of us, we still have a full time job running our businesses and our lives. On top of that, if we start marketing when we should, we’re probably still writing or at least editing our book. So, how do…
Why a simple marketing plan? You must be able to IMPLEMENT your marketing plan in order for it to be effective and for that reason, your marketing plan must be simple enough for YOU to carry out. There are so many strategies to choose and use when it comes to marketing your book or your…
When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…