Generating revenue should be the #1 job on your to-do list. Every. Single. Day. Ask any entrepreneur how they’re doing and you’ll hear how busy they are: “There aren’t enough hours in the day” or “I’m wearing too many hats.” Dig a little deeper and you’ll often find they are very busy and still not…
You wrote a book to generate revenue for you and your business. Unfortunately, the royalties from your business book, unless you have a Big Five publisher behind you and a large following, are probably not going to put you on Easy Street. But you knew that. There are over 250,000 business books fighting for the…
Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…
Pulling a price out of your butt doesn’t work. You’d think that would be obvious, right? Yet every day I see people (usually in Facebook groups, because who actually sees people face to face anymore?) who are charging an arbitrary price for their product or service that has little or nothing to do with the…
The best marketing methods for small business are any strategies that you can afford and are capable of following through on consistently. There’s no use starting a marketing campaign and then running out of money to keep it going before it has the time to succeed. But I bet you’re looking for something more concrete…
Your chances of becoming a successful writer are about the same as your chances of becoming a successful anything, maybe better because the success of one writer does not preclude the success of another. There can only be one Super Bowl champion team a year. Tally up the players, coaching staff, trainers, and everyone else…
PS: You’re using too much hair gel When I left LinkedIn and clicked that button to permanently delete my account, I felt a sense of relief. And pure glee. I don’t know how long I was annoyed by LinkedIn before my displeasure even started registering. I’d log in, look at a newsfeed that included self…
The best way to market a new small business is to get your ducks in a row before you start shooting. But don’t shoot at this one — he is waaaay too cute! Once you have defined and can clearly state what it is that you are offering, you need to identify exactly who your…
I am in a lot of writers’ groups on Facebook and I often see people post a “follow for follow” exchange for their page or website. It always annoys me. (To be fair, I am easily annoyed.) I see no point in being “followed” on my page by someone who writes genre paranormal romances. I…
In my book, Marketing in 4 Hours a Week, I discuss refining your marketing message in terms of The Three Cs. Your message must be: Clear Cohesive Consistent The person reading your marketing material has to understand what you’re offering. Yes, Calvin Klein has the marketing budget to run endless ads filled with beautiful, half-naked,…