Did you know you could put your book in additional Amazon categories? And that doing so gives your book more visibility? A quick note: I often recommend resources, some I receive an affiliate commission for at no additional cost to you! Thank you for supporting my chocolate, coffee, and single malt scotch habits. When you…
I call Monday in my little village the Dia de Decepção or Day of Disappointment. The bakery next door is closed and on Mondays there is a steady stream of people walking up to the door and then sadly walking away. Most of the locals know it is closed on Mondays. The tourists learn. As…
A book excerpt is a handy repurposing tool when it comes to marketing your book and building your list of potential readers and clients. One of the early discussion topics with my business book clients is about creating a lead generator. They all get that same expression in their eyes: “WAIT! WHAT? I just spent…
Blogging isn’t for everyone, but that’s why they make chocolate AND vanilla. Because my clients are authors, I always recommend that they have a blog. But truth be told, not everyone is cut out to be a blogger. Not everyone has the time to blog. Not everyone has the perseverance or patience to keep going…
The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…
The time to think about how to promote your book is while you are writing it. I do this. I teach this. So I really should have thought of this sooner. I’m working on a couple of books at one time, trying to finish up a series, going back to a book I had almost…
There are marketing strategies and then there are revenue generation tactics. (Learn about Direct and Indirect Revenue Generating Activities here.) When you need to bring cash into your business, you want to take as short and direct a route to the money as you can. Here are three fast revenue generation tactics that can work…
Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission. Thank you for supporting my chocolate, coffee, and single malt scotch habits.
You wrote a book to generate revenue for you and your business. Unfortunately, the royalties from your business book, unless you have a Big Five publisher behind you and a large following, are probably not going to put you on Easy Street. But you knew that. There are over 250,000 business books fighting for the…
Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…