A person in one of my writing groups posted a comment that sparked a fair amount of engagement. She was disappointed because she had priced her book at $18.50 and her royalty was only $3.56. As a business owner, she expects a profit of 40%. One person’s comment: “Welcome to being an author.” One might…
How many people are using their book as a marketing tool? A quick check of LinkedIn returned 1.2 million people with the word “author” in their bios. Excuse me, the words “best-selling author” in their bios. (That’s a whole ‘nother rant.) Sure, they all mention that they are authors, but very few are using their…
The idea behind writing a nonfiction business book is not to generate revenue directly from book sales (although that is always nice), but to use the book to generate income for your business. That means putting the book in front of your target market is more important than actually selling the book to your target…
You wrote a book to generate revenue for you and your business. Unfortunately, the royalties from your business book, unless you have a Big Five publisher behind you and a large following, are probably not going to put you on Easy Street. But you knew that. There are over 250,000 business books fighting for the…
The launch of your book is one of the best times to get back in touch with people who are in your network: Your list Your social media connections People who have had you on their radio/TV/podcast shows Meetup organizers and Event Planners Look to the people who know you to be your first supporters;…
This week I’m kicking off a new blog category (I know, the excitement is freaking palpable) to more closely align with what I do for my clients. I’ll be writing a series of posts on how to leverage your book to market your business. (The category will simply be Leverage Your Book.) So many entrepreneurs…