You Need a Marketing Plan

You need a marketing plan even if you’re an entrepreneur, small business, or just a lowly author with your first book. Why? Marketing is the lifeblood of your business. Marketing drives leads; leads drive sales; sales bring in money. We like that. This post contains affiliate links. If you purchase anything, I earn a small…

People lined up outside a Louis Vuitton store.

What Is a Lead Magnet?

The right lead magnet can have prospects lining up for you. A lead magnet is used to entice someone to give you their name and their contact information in exchange for information they feel is valuable to them. I’m sure you’ve been on tons of sites where they say, “Hey, just enter your name and…