There are marketing strategies and then there are revenue generation tactics. (Learn about Direct and Indirect Revenue Generating Activities here.) When you need to bring cash into your business, you want to take as short and direct a route to the money as you can. Here are three fast revenue generation tactics that can work…
Everyone’s business and the goals for that business are different. Therefore, marketing is not a one-size-fits-all solution. Someone running a boutique business with limited clients and premium fees is going to have a very different marketing plan from someone selling a $99 online mini-course. You need to take into account your personal situation, your capacity…
Pulling a price out of your butt doesn’t work. You’d think that would be obvious, right? Yet every day I see people (usually in Facebook groups, because who actually sees people face to face anymore?) who are charging an arbitrary price for their product or service that has little or nothing to do with the…
The best marketing methods for small business are any strategies that you can afford and are capable of following through on consistently. There’s no use starting a marketing campaign and then running out of money to keep it going before it has the time to succeed. But I bet you’re looking for something more concrete…
The best way to market a new small business is to get your ducks in a row before you start shooting. But don’t shoot at this one — he is waaaay too cute! Once you have defined and can clearly state what it is that you are offering, you need to identify exactly who your…
I am in a lot of writers’ groups on Facebook and I often see people post a “follow for follow” exchange for their page or website. It always annoys me. (To be fair, I am easily annoyed.) I see no point in being “followed” on my page by someone who writes genre paranormal romances. I…
Once you have identified your ideal client, where they hang out, and how they like to consume information, you need to craft a marketing message that will resonate with them. By resonate, I don’t mean that people will smack their foreheads and exclaim, “Eureka, I have found exactly what I have needed all my life!”…
Small business owners and entrepreneurs know that marketing is one of their most important jobs, but many of the marketing strategies that are available for large corporations just aren’t feasible for the little guy, whether it is taking out a Super Bowl ad or having a Madison Avenue advertising agency create a campaign. Most marketing…
Most of the marketing problems facing a small business stem from lack of resources, whether it is time, personnel, knowledge, or money. These are the small business marketing pain points. The solutions to these problems are interrelated and interdependent. Think of it as walking across one of those rope net challenges where every time you…
I am often asked what the best marketing strategy is. The person could be asking for the best marketing strategy for their book or their business or a specific product/service—it doesn’t matter. The answer is always the same. It depends. And it sometimes changes. The best marketing strategy is the one that puts whatever you’re…