The way to find your ideal clients is to first define and understand exactly who they are. When you are first starting out, any business coming through the door is good business. As your business grows, you will realize that some clients are better than others, some people come to you waving giant red flags,…
Your marketing message should tell people exactly what you do and who you do it for. This post contains affiliate links. If you purchase anything, I earn a small commission at no extra charge to you. Thank you! A little preparation goes a long way. Having a clear vision of what you do and being…
One of the first steps in creating your marketing plan is figuring out how to set your marketing goals. When I work with my author clients, I ask two opening questions: What do you want your book to do for the reader and what do you want your book to do for you? What do…
As with everything in life, you have to start with what you have. The first piece of business that I get down to when I start to work with a new marketing client, whether it is for a book or a business, is a marketing resources audit which is my fancy way of saying questionnaire.…
You need a marketing plan even if you’re an entrepreneur, small business, or just a lowly author with your first book. Why? Marketing is the lifeblood of your business. Marketing drives leads; leads drive sales; sales bring in money. We like that. This post contains affiliate links. If you purchase anything, I earn a small…
As a matter of fact… Yes, you can charge for a lead magnet. A small fee can help reduce the cost of advertising. But that’s not the main reason why you might want to charge for your lead magnet. Many marketers charge a low price, called a “tripwire” for their lead magnets. The fact that…
People are coming to your site and clicking to download your lead magnet. Great! Once they get the thank you and download link, you need to keep in touch. You do this using an email platform like ConvertKit, Constant Contact, or GetResponse (among many). These platforms can automatically send out a sequence of follow-up emails…
Once you have your lead magnet completed, it’s time to put it to work. Here are three ways to use lead magnets in marketing your business: 1. Put Your Lead Magnet Opt-In on Your Website The very first thing you should do is put your lead magnet on the home page of your website, above…
The right lead magnet can have prospects lining up for you. A lead magnet is used to entice someone to give you their name and their contact information in exchange for information they feel is valuable to them. I’m sure you’ve been on tons of sites where they say, “Hey, just enter your name and…
I get it—it’s hard to market yourself. How do you extol your skills and services without coming off like a blowhard? Or what if you just suck at selling? Hire a commission salesperson. You read about hiring VAs for all the administrative aspects of your business, from bookkeeping to social media posting. Not enough is…