Small business owners and entrepreneurs know that marketing is one of their most important jobs, but many of the marketing strategies that are available for large corporations just aren’t feasible for the little guy, whether it is taking out a Super Bowl ad or having a Madison Avenue advertising agency create a campaign. Most marketing…
Most of the marketing problems facing a small business stem from lack of resources, whether it is time, personnel, knowledge, or money. These are the small business marketing pain points. The solutions to these problems are interrelated and interdependent. Think of it as walking across one of those rope net challenges where every time you…
I am often asked what the best marketing strategy is. The person could be asking for the best marketing strategy for their book or their business or a specific product/service—it doesn’t matter. The answer is always the same. It depends. And it sometimes changes. The best marketing strategy is the one that puts whatever you’re…
Whether you are just starting your business or your marketing budget is tight, there are ways to market your small business effectively with little to no money. The key is to make sure those efforts are being seen by your target market—those people most likely to buy from you. For most local businesses, this means…
Re-setting marketing expectations is often the first task in my work developing marketing plans for entrepreneurs. If we could just pop a Facebook ad up with a $5 daily limit and get all the business we need, everyone would be doing it. We wouldn’t need any other marketing strategies. Case closed. There are very few…
Why do entrepreneurs have such a hard time marketing themselves? It’s a problem that I had to overcome in my business and it has been a major limiting factor in the success of people who seek my help. By and large, entrepreneurs and small business people are very good at what they do. Most of…