A question I frequently see in the self-publishing/indie author groups I belong to is “How do I market my book?” And just for more fun, it is usually posted using exactly those words, with no context as to genre, target market, what the author has done so far, etc. Marketing Your Nonfiction Book Has Many…
Bundle Your Books for More Sales and Reach If you have two or more books on the same or even related topics, you can create a book bundle. A book bundle is different from a book series. A series is a sequence of books that have certain things in common. People are more familiar with…
To understand KDP Select, you first have to be familiar with Kindle Unlimited. Kindle Unlimited is a subscription program for readers that allows them to read any book in the Kindle Select program for “free” or really, for $10 a month. Kindle Select is the author side of the program. When you are setting up…
Can I order author copies of my book before publishing? Yes and No. (A much better answer than “That depends.”) This question came up with a client who wanted to put his book on pre-order but also wants to have about 50 copies of his book for a launch party. He is publishing both on…
Should you use Amazon’s “Look Inside” feature? YES. (With an exception in the “Cons” section) Amazon’s Look Inside feature allows potential buyers to take a sneak peek at your book. As a reader and an author, I am a big fan of the Look Inside feature. Read on and you will be, too. How much…
When you first start self-publishing print books, there will be some choices to make, some of which you may not have thought of, much less have answers at the ready. Here are a few tips to help you make those decisions in self-publishing that will create a more polished and professional book. Interior Type: Choose…
This is third in a (loose) series: Should YOU Self-Publish Your Nonfiction Book? Self-publishing your book means that you are in charge of marketing that book. If it makes you feel any better, most of the marketing burden falls on the author anyway, whether they are self or traditionally published. Marketing any product or service…
The big news in self-publishing this week is that Amazon is now allowing you to put your book in three categories, not just two… and simultaneously taking away the ability to request having your book put into more (up to 10) categories. Amazon will still add your book to categories it thinks are suitable for…
Back matter is all that stuff that comes AFTER you’ve finished the main content of your book. The elements in the back matter can provide additional information, resources, and, most important for indy authors, marketing space. The most common components of back matter in books Is there a particular order to back matter? As a…
Marketing your book(s) and really, marketing yourself as an author, is a cumulative process. As you put out more books and grow your audience (and hopefully, your mailing list), your book sales will naturally increase. If you write more than one book, every time you release a new book, you have a “built-in” audience for it.…