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Category Archives: Self Publishing

Question centered against a dark background: How do I market my Nonfiction Book?

How Do I Market My Nonfiction Book?

Self PublishingBy Barbara GrasseySeptember 12, 20232 Comments

A question I frequently see in the self-publishing/indie author groups I belong to is “How do I market my book?” And just for more fun, it is usually posted using exactly those words, with no context as to genre, target market, what the author has done so far, etc. Marketing Your Nonfiction Book Has Many…

Colorful stack of books with an eReader leaning against them on a neon on green background.

The Power of Book Bundles for Your Nonfiction Books

Self PublishingBy Barbara GrasseyAugust 29, 2023Leave a comment

Bundle Your Books for More Sales and Reach If you have two or more books on the same or even related topics, you can create a book bundle.  A book bundle is different from a book series. A series is a sequence of books that have certain things in common. People are more familiar with…

Screen shot of Amazon page for Deceit's Edge in Kindle Unlimited

What is KDP Select for Authors?

Self PublishingBy Barbara GrasseyAugust 22, 2023Leave a comment

To understand KDP Select, you first have to be familiar with Kindle Unlimited. Kindle Unlimited is a subscription program for readers that allows them to read any book in the Kindle Select program for “free” or really, for $10 a month. Kindle Select is the author side of the program. When you are setting up…

Male printer with light beard examining his work using a photographer's loupe.

Ordering Author Copies Before Publishing

Self PublishingBy Barbara GrasseyAugust 15, 2023Leave a comment

Can I order author copies of my book before publishing? Yes and No. (A much better answer than “That depends.”) This question came up with a client who wanted to put his book on pre-order but also wants to have about 50 copies of his book for a launch party. He is publishing both on…

Using Amazon’s Look Inside Feature

Self PublishingBy Barbara GrasseyAugust 2, 2023Leave a comment

Should you use Amazon’s “Look Inside” feature? YES. (With an exception in the “Cons” section) Amazon’s Look Inside feature allows potential buyers to take a sneak peek at your book. As a reader and an author, I am a big fan of the Look Inside feature. Read on and you will be, too. How much…

Woman's hands holding open book with sand and sea in the background.

Little Decisions in Self-Publishing

Self PublishingBy Barbara GrasseyJuly 18, 2023Leave a comment

When you first start self-publishing print books, there will be some choices to make, some of which you may not have thought of, much less have answers at the ready. Here are a few tips to help you make those decisions in self-publishing that will create a more polished and professional book. Interior Type: Choose…

Young woman with long dark curls balancing a hula hoop on her head--Mad Skills!

Marketing Skills Needed to Self-Publish Your Book

Self PublishingBy Barbara GrasseyJune 15, 2023Leave a comment

This is third in a (loose) series: Should YOU Self-Publish Your Nonfiction Book? Self-publishing your book means that you are in charge of marketing that book. If it makes you feel any better, most of the marketing burden falls on the author anyway, whether they are self or traditionally published. Marketing any product or service…

Blurry screen grab of the new KDP/ Amazon Category screen.

Changes to Amazon Categories

Self PublishingBy Barbara GrasseyJune 6, 2023Leave a comment

The big news in self-publishing this week is that Amazon is now allowing you to put your book in three categories, not just two… and simultaneously taking away the ability to request having your book put into more (up to 10) categories. Amazon will still add your book to categories it thinks are suitable for…

Background of scrabble pieces with "Appendix" spelled out in the foreground.

What is Back Matter in a Book?

Self PublishingBy Barbara GrasseyMay 23, 2023Leave a comment

Back matter is all that stuff that comes AFTER you’ve finished the main content of your book. The elements in the back matter can provide additional information, resources, and, most important for indy authors, marketing space. The most common components of back matter in books Is there a particular order to back matter? As a…

Little girl bundled up in a jacket with a big hat holding a giant snowball--the start of something big.

Marketing Your Book is a Cumulative Process

Marketing, Self PublishingBy Barbara GrasseyApril 11, 2023Leave a comment

Marketing your book(s) and really, marketing yourself as an author, is a cumulative process. As you put out more books and grow your audience (and hopefully, your mailing list), your book sales will naturally increase. If you write more than one book, every time you release a new book, you have a “built-in” audience for it.…

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