Lead magnets are a very effective marketing tool for bringing prospects into your pipeline. But so many lead magnets fail because they don’t have all five of these essential components. The very first thing that your lead magnet should be is something your ideal prospect wants, but not necessarily what you know they need. We…
You can make the transition to a new country easier on yourself and I highly recommend doing so. This is posted in the spirit of “Don’t do what I did!” I moved to Portugal without having ever been here and without knowing a soul. It was the height (we hope) of the pandemic and traveling…
Some foods are hard to find in Portugal. Blinding newsflash: That’s because it’s a different country with its own culture and its own products. Fair Warning: The bagels from the Costco in Seville are basically bread in the shape of bagels. #disappointed You might be surprised at the things you can find here. Oreo cookies…
If you don’t have to fake sincerity, you’ve got it made. –Ralph Lee Hopkins, Wildlife Photographer, Expedition Leader These words of wisdom were imparted many years ago on the stern of the MV Sea Lion, somewhere in the Sea of Cortez. I was working as Purser on a small expedition-style cruise ship (we had flush…
I had been texting back and forth with my friend, Michael, discussing a webinar we both bailed out of (separately) last week. The webinar was on low-content books and the person doing the webinar made some pretty big claims and then, when it came to the big sell, some pretty big promises. Maybe they were…
I wrote that title and then I wondered how many people still know what a divining rod is. Then I figured, you’re smart people: if you don’t know, you’ll pretend you know and go Google it, just like I do when I see some hip new phrase and go scurrying for the Urban Dictionary. (Is…
I’m sitting in a hospital room, listening to my friend softly snore. He had been awake since 1 am and finally drifted off a little after 7 pm. And of course, within 15 minutes, his IV alarm sounds. I choose a button hoping it will silence the noise. I must have hit the right one—the…
The Brain Dump is one of my favorite tools whether it comes to writing a book, working on my business, or just organizing my week. Think about all the things swirling around in your head right now—groceries you need to get, an email you need to respond to, dry cleaning to pick up or drop…
Sometimes you need a little help from your friends. Ever notice when some guru or internet marketer has a new book or program, you get email after email from different people telling you about the new offer? “My friend so and so just wrote a book and you can get it for **this special price**…
Another year has gone by. I would say I’m another year older, but I don’t feel like I am. In fact, my brain still thinks I’m 15 years old. My body issues sharp reminders on an hourly basis that I’m not. Time is relative. Or maybe the perception of time is relative. I remember as…