The best way to market a new small business is to get your ducks in a row before you start shooting. But don’t shoot at this one — he is waaaay too cute! Once you have defined and can clearly state what it is that you are offering, you need to identify exactly who your…
I am often asked what the best marketing strategy is. The person could be asking for the best marketing strategy for their book or their business or a specific product/service—it doesn’t matter. The answer is always the same. It depends. And it sometimes changes. The best marketing strategy is the one that puts whatever you’re…
Offline marketing strategies for small businesses have lost popularity due to the vast amount of low-cost online choices. That provides an opportunity for smart small business owners to reach potential clients that other businesses miss. Everyone is so busy blasting out their messages on social media that they don’t realize their voices aren’t being heard.…