The pre-launch work for your book can be daunting. The devil is in the details and the more you can prep upfront, the more successful your launch will be. If you haven’t read Part 1 of Pre-Launch, you can find it here: Before You Launch. Depending on your resources, your launch may take more elbow…
The launch of your book is one of the best times to get back in touch with people who are in your network: Your list Your social media connections People who have had you on their radio/TV/podcast shows Meetup organizers and Event Planners Look to the people who know you to be your first supporters;…
Last week I talked a bit about giving your book away for free or nearly free for a limited time as part of a launch strategy. The idea is to get the Amazon download snowball rolling. But what if you gave the whole book away for free before you published? Insanity? I say crazy like…
Many people write a book without ever thinking about how they are going to handle the book launch and/or market the book. I did that with my first “real” book. (It was very sad. Trust me.) I was fortunate that I didn’t publish until the world of self-publishing entered the print on demand phase, or…
How hard is it to drive your book onto the Amazon bestseller list? This past week, I helped a friend launch a re-release of a book he wrote 25 years ago. We didn’t do a lot of prep and we didn’t spend ANY money, so this was not a full-on launch effort. How did he…