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Tag Archives: book marketing plan

Free Publicity for Your Book

Free Publicity for Your Book

MarketingBy Barbara GrasseySeptember 1, 2018Leave a comment

Getting free publicity for your book is not difficult if you’re willing to put in the time. Some people are fortunate enough to have the money to hire a publicist, but most independent authors do not have that luxury. Prepare to roll up your sleeves. I work, for the most part, with people who have…

Automate your marketing

Automate Your Marketing Plan

MarketingBy Barbara GrasseyJuly 29, 2018Leave a comment

Why automate your marketing? There’s a lot of work to marketing your book, and for most of us, we still have a full time job running our businesses and our lives. On top of that, if we start marketing when we should, we’re probably still writing or at least editing our book. So, how do…

Simple Marketing Plan

A Simple Marketing Plan Will Get You Going

MarketingBy Barbara GrasseyJuly 21, 2018Leave a comment

Why a simple marketing plan? You must be able to IMPLEMENT your marketing plan in order for it to be effective and for that reason, your marketing plan must be simple enough for YOU to carry out. There are so many strategies to choose and use when it comes to marketing your book or your…

Work Your Marketing Plan Backwards from Your Goal

MarketingBy Barbara GrasseyJuly 14, 2018Leave a comment

When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…

Giving your book away

Giving Your Book Away  Launch Strategies Part 2

MarketingBy Barbara GrasseyJune 16, 2018Leave a comment

Last week I talked a bit about giving your book away for free or nearly free for a limited time as part of a launch strategy. The idea is to get the Amazon download snowball rolling. But what if you gave the whole book away for free before you published? Insanity? I say crazy like…

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