Getting free publicity for your book is not difficult if you’re willing to put in the time. Some people are fortunate enough to have the money to hire a publicist, but most independent authors do not have that luxury. Prepare to roll up your sleeves. I work, for the most part, with people who have…
Why automate your marketing? There’s a lot of work to marketing your book, and for most of us, we still have a full time job running our businesses and our lives. On top of that, if we start marketing when we should, we’re probably still writing or at least editing our book. So, how do…
Why a simple marketing plan? You must be able to IMPLEMENT your marketing plan in order for it to be effective and for that reason, your marketing plan must be simple enough for YOU to carry out. There are so many strategies to choose and use when it comes to marketing your book or your…
When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…
Last week I talked a bit about giving your book away for free or nearly free for a limited time as part of a launch strategy. The idea is to get the Amazon download snowball rolling. But what if you gave the whole book away for free before you published? Insanity? I say crazy like…