Tag Archives: build your platform

5 Ways a Blog Can Build Your Platform

WritingBy Barbara Grassey August 4, 2017 Leave a comment

A lot of people advise you to use a blog to “build your platform” but what exactly does that mean? And more importantly, how do you pull it off? In its simplest terms, your platform is your stage. It’s where people can find you and hear your message. It is your spot in the public…

Your Book: The Swiss Army Knife of Marketing Tools

UncategorizedBy Barbara Grassey July 6, 2017

I refer to books as the Swiss Army Knife of marketing because they truly function as so many different tools. There are as many different uses for a book as there are reasons for writing them. Let’s focus on just a few marketing uses. Positioning and Building Your Platform First of all, a book is…