Thinking about writing a business book? I have been writing and ghostwriting business books and courses for about twenty years now, and I have developed strategies and techniques to help my clients write books that actually work for them. Over the years, I’ve also learned what questions to ask during the time we work together…
One of my favorite expressions—in fact, it was a catch phrase for a while—was “It doesn’t have to be perfect; it just has to be done.” You’ve probably heard it expressed in other ways: Bad marketing done consistently will beat good marketing done sporadically… Good is better than perfect. Done is better than perfect. Don’t…
Easy Read vs. Deep Content I was discussing a recently-released book with a friend the other day. We had both read the book…. Well, he had read it; I was on Chapter 4 and not eager to get back to it. Disclaimer (Not an excuse): I will flat out state that my buddy is a…