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Tag Archives: business book

Not Good Enough

When Good Enough Isn’t Good Enough

WritingBy Barbara GrasseyAugust 8, 2019Leave a comment

One of my favorite expressions—in fact, it was a catch phrase for a while—was “It doesn’t have to be perfect; it just has to be done.” You’ve probably heard it expressed in other ways:  Bad marketing done consistently will beat good marketing done sporadically… Good is better than perfect. Done is better than perfect. Don’t…

Eye Candy

Make Your Book an Easy Read

WritingBy Barbara GrasseySeptember 22, 2018Leave a comment

Easy Read vs. Deep Content I was discussing a recently-released book with a friend the other day. We had both read the book…. Well, he had read it; I was on Chapter 4 and not eager to get back to it. Disclaimer (Not an excuse): I will flat out state that my buddy is a…

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