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Tag Archives: entrepreneur

Basics of Marketing for Small Businesses and Entrepreneurs

Marketing, MasteryBy Barbara GrasseyMarch 4, 2021Leave a comment

Small business owners and entrepreneurs know that marketing is one of their most important jobs, but many of the marketing strategies that are available for large corporations just aren’t feasible for the little guy, whether it is taking out a Super Bowl ad or having a Madison Avenue advertising agency create a campaign. Most marketing…

Don’t Sell Your Book

Leverage Your Book, MarketingBy Barbara GrasseySeptember 14, 2019Leave a comment

This week I’m kicking off a new blog category (I know, the excitement is freaking palpable) to more closely align with what I do for my clients. I’ll be writing a series of posts on how to leverage your book to market your business. (The category will simply be Leverage Your Book.) So many entrepreneurs…

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