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Tag Archives: lead generation

Marketing Tools

Your Book: The Swiss Army Knife of Marketing Tools

UncategorizedBy Barbara GrasseyJuly 6, 2017

I refer to books as the Swiss Army Knife of marketing because they truly function as so many different tools. There are as many different uses for a book as there are reasons for writing them. Let’s focus on just a few marketing uses. Positioning and Building Your Platform First of all, a book is…

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