As a matter of fact… Yes, you can charge for a lead magnet. A small fee can help reduce the cost of advertising. But that’s not the main reason why you might want to charge for your lead magnet. Many marketers charge a low price, called a “tripwire” for their lead magnets. The fact that…
People are coming to your site and clicking to download your lead magnet. Great! Once they get the thank you and download link, you need to keep in touch. You do this using an email platform like ConvertKit, Constant Contact, or GetResponse (among many). These platforms can automatically send out a sequence of follow-up emails…
The right lead magnet can have prospects lining up for you. A lead magnet is used to entice someone to give you their name and their contact information in exchange for information they feel is valuable to them. I’m sure you’ve been on tons of sites where they say, “Hey, just enter your name and…
I am in a lot of writers’ groups on Facebook and I often see people post a “follow for follow” exchange for their page or website. It always annoys me. (To be fair, I am easily annoyed.) I see no point in being “followed” on my page by someone who writes genre paranormal romances. I…
Wait! I thought my book was a lead magnet! Well, it is. But there’s a reason why Amazon has their “Look Inside” feature. (If you have a book on Amazon and you haven’t activated that feature, go do it now. We’ll wait…) People like to try before they buy. A lead magnet gives them a…
So… little books. Does anyone read books anymore? Have we gone to an all-audio/video world? According to Publishers Weekly, print book sales rose again in 2016, which marked the third straight year of growth. So yes, people are still buying books. And adult nonfiction showed the largest gain from 2015. eBook sales are almost impossible to…