I am often asked what the best marketing strategy is. The person could be asking for the best marketing strategy for their book or their business or a specific product/service—it doesn’t matter. The answer is always the same. It depends. And it sometimes changes. The best marketing strategy is the one that puts whatever you’re…
Re-setting marketing expectations is often the first task in my work developing marketing plans for entrepreneurs. If we could just pop a Facebook ad up with a $5 daily limit and get all the business we need, everyone would be doing it. We wouldn’t need any other marketing strategies. Case closed. There are very few…
This is the third of a three-part series. If you missed the first two, start here. We ended last week’s post talking about online ads as a method of bringing people into your funnel. The problem with online ads—once you have tweaked your message, determined the target audience to show the ad to, crafted the…
Why automate your marketing? There’s a lot of work to marketing your book, and for most of us, we still have a full time job running our businesses and our lives. On top of that, if we start marketing when we should, we’re probably still writing or at least editing our book. So, how do…
When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…
You need to start marketing your book long before you finish writing it. One of my business coaching clients works with musicians, showing them how to make a full-time living as a musician, usually in non-traditional ways. We were talking the other day and he gave a heavy sigh. “I just had a guy on…
Much of my work these days is centered around creating marketing plans, both for books (of course) and small businesses. The “trick” to sales, once you have a product or service to offer and have identified your target market, is to reach out to that target market and establish a relationship. This is not all…