Making a marketing plan for a small business does not have to be complicated or difficult. It is a series of steps that helps you define exactly what it is you’re selling, who you’re selling to, and the best way to reach those people. Too many business owners confuse marketing and advertising. Marketing is all…
This week I’m kicking off a new blog category (I know, the excitement is freaking palpable) to more closely align with what I do for my clients. I’ll be writing a series of posts on how to leverage your book to market your business. (The category will simply be Leverage Your Book.) So many entrepreneurs…
Why a simple marketing plan? You must be able to IMPLEMENT your marketing plan in order for it to be effective and for that reason, your marketing plan must be simple enough for YOU to carry out. There are so many strategies to choose and use when it comes to marketing your book or your…