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Tag Archives: Michael Gerber

Putting Marketing Hooks in Your Book

Don't Sell Your BookBy Barbara GrasseyJanuary 25, 2020Leave a comment

Marketing hooks are key to connecting with your readers. This is the first part of a chapter for Don’t Sell Your Book. It may end up as a standalone, but probably not. What are Marketing Hooks? The “hook” of a song is a short piece of it, a riff or phrase, that catches the listener’s…

Michael Gerber

Michael Gerber Saved My Life

UncategorizedBy Barbara GrasseyApril 13, 2017

I work for myself and because of that, my schedule (i.e., time) is pretty much my own. I seldom set an alarm. The first hour or two of my day is spent sipping coffee on my lanai, looking at the water, and thinking. Sometimes I write or make a to-do list, but it’s all very…

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