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Tag Archives: perfect is the enemy of good

Not Good Enough

When Good Enough Isn’t Good Enough

WritingBy Barbara GrasseyAugust 8, 2019Leave a comment

One of my favorite expressions—in fact, it was a catch phrase for a while—was “It doesn’t have to be perfect; it just has to be done.” You’ve probably heard it expressed in other ways:  Bad marketing done consistently will beat good marketing done sporadically… Good is better than perfect. Done is better than perfect. Don’t…

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