Tag Archives: platform

Building Your Platform Part 2: Your Website

MarketingBy Barbara Grassey May 12, 2018 Leave a comment

You may already have one or more planks of your author’s platform in place. Maybe you have a popular podcast or a thriving professional practice. Maybe you’re already on the speaking circuit or are an expert guest on the cable news shows. Great. That’s a head start. But unless your following numbers in the high…

Your Author’s Platform – Part 1

MarketingBy Barbara Grassey May 6, 2018 Leave a comment

Traditional publishers want to know if new authors (particularly in the nonfiction arena) have a “platform” that they can tap into when it comes time to sell their book. (Yes, that’s why celebrities get book deals — they have a built-in audience.) If you are self-publishing, you need a large, established platform even more than…