Branding Your Business

Is Your Business Too Small to Brand?

I consult with a lot of small business owners—mostly solopreneurs who are coaches and speakers—and I hear the same thing: “I’m just a little business. I don’t need a brand.” I used to think the same thing. I run what’s called a “boutique business” with a select clientele and most of my business comes from…

Personal Brand

Your Personal Brand

A business, for better or worse, reflects the personality of its leader and that is why it is so important to understand and shape your personal brand. Your personal brand is an extension of your own personality, your principles and philosophies, and, as long as I’m on an alliterative P kick here, your passions. Mike…