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Tag Archives: small business marketing mastery series

The Best Way to Market a New Small Business

Marketing, MasteryBy Barbara GrasseyMarch 18, 2021Leave a comment

The best way to market a new small business is to get your ducks in a row before you start shooting. But don’t shoot at this one — he is waaaay too cute! Once you have defined and can clearly state what it is that you are offering, you need to identify exactly who your…

Is Your Lead Magnet Attracting the Right Prospects?

Marketing, MasteryBy Barbara GrasseyMarch 16, 2021Leave a comment

I am in a lot of writers’ groups on Facebook and I often see people post a “follow for follow” exchange for their page or website. It always annoys me. (To be fair, I am easily annoyed.) I see no point in being “followed” on my page by someone who writes genre paranormal romances. I…

Basics of Marketing for Small Businesses and Entrepreneurs

Marketing, MasteryBy Barbara GrasseyMarch 4, 2021Leave a comment

Small business owners and entrepreneurs know that marketing is one of their most important jobs, but many of the marketing strategies that are available for large corporations just aren’t feasible for the little guy, whether it is taking out a Super Bowl ad or having a Madison Avenue advertising agency create a campaign. Most marketing…

Best Marketing Strategy

Marketing, MasteryBy Barbara GrasseyFebruary 25, 2021Leave a comment

I am often asked what the best marketing strategy is. The person could be asking for the best marketing strategy for their book or their business or a specific product/service—it doesn’t matter. The answer is always the same. It depends. And it sometimes changes. The best marketing strategy is the one that puts whatever you’re…

Market Yourself

Why It’s So Hard to Market Yourself

Marketing, MasteryBy Barbara GrasseyOctober 28, 2020Leave a comment

Why do entrepreneurs have such a hard time marketing themselves? It’s a problem that I had to overcome in my business and it has been a major limiting factor in the success of people who seek my help. By and large, entrepreneurs and small business people are very good at what they do. Most of…

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