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Tag Archives: small business marketing plan

Market Yourself

Why It’s So Hard to Market Yourself

Marketing, MasteryBy Barbara GrasseyOctober 28, 2020Leave a comment

Why do entrepreneurs have such a hard time marketing themselves? It’s a problem that I had to overcome in my business and it has been a major limiting factor in the success of people who seek my help. By and large, entrepreneurs and small business people are very good at what they do. Most of…

Work Your Marketing Plan Backwards from Your Goal

MarketingBy Barbara GrasseyJuly 14, 2018Leave a comment

When I work on a marketing plan with a business owner (including authors), the income goal numbers I hear expressed most often are $100,000 per year or about $8,800 a month. (And a million dollars in the bank, of course.) Amazingly, this goal is not limited to Americans; it travels well. I’ve talked to business…

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