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  • Ghostwriting
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Tag Archives: target market

Marketing Hooks

Marketing Hooks (Continued)

Don't Sell Your BookBy Barbara GrasseyFebruary 6, 20201 Comment

If you missed Part 1 of Putting Marketing Hooks in Your Book, find it here. Your book, in its entirety, is one large commercial for your business. It highlights your skills, your experience, your successes. But, like any good advertisement, your book needs to find your target market and call on them to take action.…

Uplevel Your Client Base with a Book

MarketingBy Barbara GrasseyNovember 17, 20182 Comments

Are you ready to uplevel your client base? If you’re not working with the people you want to work with, if you keep running into the “I can’t afford to hire you” objection, or if you are having trouble collecting your fees, then yes, it’s time to uplevel your client base. A book is an…

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