NEED A MARKETING PLAN FOR YOUR BOOK?
Whether you’re a solopreneur, small business owner, or author, consistent marketing is the key to consistent sales which leads to a consistent, dependable income.
I work with business owners (coaches, trainers, consultants) who have written a book to increase their business.
You might be new or maybe you’ve been in business for a while. Maybe you launched your book and had decent sales but now they are flat or non-existent.
Most of all, you have a fantastic marketing tool–your book–and you want to know how to best leverage it to expand your business and your authority. Maybe you’re tried any number of marketing strategies and can’t find even ONE that actually works.
You need a plan.
And not an academic plan designed for a Fortune 500 company. A plan for a real-life small business, that doesn’t require a marketing budget that is out of some business school’s fantasy playbook. Something practical, easy to implement, and most important, easy to keep in motion.
No two businesses are alike and there is no “one-size-fits-all.” I design a marketing plan specifically for you and your business. But know in advance: This is a collaborative effort and implementation will take work on your part. (That dirty word!) I promise that it won’t be overwhelming and you will have step-by-step guidance as well as unlimited email support.
How we’ll work together:
First, schedule a complimentary 15 minute exploratory session with me using this link: Schedule
After we meet and if we decide to work together, I will send you the Client Audit Form. This form helps me determine your marketing assets — website, email list, groups you run or are a member in, your network, etc.
- Our Initial Meeting via Zoom: This is a 15 minute discussion of what you do, who you serve and what your goals are for your business, book, or both.
- Our Second Zoom Meeting: We go over the information you have filled out in the Client Audit Form.
- I develop your Marketing Plan. The marketing plan will give you key objectives, the strategies to put in place to meet those objectives, and the step-by-step guidance to help you on your path.
- Third Zoom Meeting: We go over your marketing plan, discussing the what, why, and how of each objective and strategy, making sure you are comfortable with the process and understand how to carry out the plan.
- 30 Day Accountability/Follow Up Zoom Meeting
- 90 Days of email support.
In our first meeting, we go over your goals for your book and your business. We also look at what marketing assets your currently have in place such as a website, your email list, social media accounts, business support networks including networking groups and potential JV partners.
I take the information you have given me and develop your custom marketing plan. This takes about a week as I investigate where to find your target market, the best (and easiest) ways for you to market, and create a step-by-step blueprint for you. Once this is done, I’ll contact you to schedule our next appointment.
On our next appointment, we’ll go over the plan together, making sure you are comfortable with it from both a personal and business standpoint.
We’ll schedule an Accountability/Follow Up Call for 30 days to make sure you’re on track and to help you overcome any obstacles that are slowing you down or keeping you from reaching your goal.
The beauty of the plan is that I make it easy to keep your marketing consistent. Once you have your marketing foundation in place, it’s a matter of a few hours a week to keep your marketing running.
It’s time to stop the feast or famine cycle of your business.
Schedule your complimentary 15 minute exploratory session today and give your business new life.